S. PELLEGRINO

S. Pellegrino started collaborating with us while they were positioned as gourmet water – the sparkling water of fine dining. However, this restricted the North Italian brand from making a real connection with a wider audience. Therefore, they wanted to create an experience that passionate foodies could relate to, beyond the gourmet scene. As part of Enhance the Moment - S. Pellegrino’s global marketing campaign - we curated a consumers’ dinner series.

Each of the 5 dinners focussed on the importance of Italian life. Themes included Grape Harvest, Midnight Spaghetti and our favourite Chestnut Hunt - all reflecting relevant moments of Italian gastronomic culture. Each meal was paired with classic Italian cocktails and highly sought-after regional wines, such as Aleatico red from central Italy.

The sold-out series was in partnership with the Evening Standard, enabling S. Pellegrino to raise their profile and grow their customer base among London’s taste-makers.