VENUE FLAGSHIP STORE,
SCOPE CONCEPT DEVELOPMENT,
CATERING AND LIVE DEMOS
Diesel is a brand from the Veneto region that wanted to create a cultural and on-brand activation to celebrate the launch of their Covent Garden flagship store.
As it was London Cocktail Week, we recreated the theme ombre and cicchetti to set the perfect Venetian atmosphere in-store. Live demos on how to make impressive canapes and Venetian aperitivo were showcased to Saturday shoppers while they enjoyed a wide range of sweet & savoury cicchetti, spritz cocktails and a live DJ-set.
“Thank you so so much…..You guys were great and we have had such amazing feedback.”
Cat Rogers, Diesel Multichannel Marketing Executive